LP&P staffs its accounts using a team structure that enables the delivery of service in the most results-oriented and cost-effective model possible. Account teams comprise three levels of PR professionals: vice presidents, managers, and account representatives. With this approach, LP&P ensures that clients get the right level of experience for each type of service.

• Vice Presidents – LP&P vice presidents typically have ten or more years of communications, marketing and/or industry experience and are responsible for setting the strategic direction of the account team. They interact with the client’s executive management and PR contacts on a regular basis to develop messages, positioning and make strategic program recommendations. Vice presidents are heavily involved with their clients and account teams throughout the execution of important initiatives such as product launches, tours and crisis communication. They also maintain key relationships with high-level media and analysts and leverage their contacts for their clients through the pitching of story ideas, introductions and meetings. In addition, vice presidents participate in the writing of materials, ensuring that documents meet both the strategic content and quality levels required.
• Account managers – LP&P account managers typically have five or more years of related experience and serve as the day-to-day contacts for clients. Managers operate on both a strategic and tactical level to make sure our services are meeting client business objectives. They work closely with the client contact and lead account teams on the development and execution of the various PR programs. They contribute to account planning and positioning and drive industry and competitive intelligence gathering. In addition, they manage and participate in ongoing team activities including media and analyst relations, press tours, product reviews, customer programs, speaking opportunities and written materials. Account managers are also responsible for managing budgets, ensuring that LP&P’s services match the budget amounts authorized by the client.
• Account representatives – Account representatives have related experience that ranges from one to six years and are responsible for supporting the implementation of the various programs, based on their experience and working closely with the manager. Typical activities include: media pitching; setting up press tours; pursuing editorial calendar opportunities; customer case studies, developing product reviews; pitching speaking opportunities; and activity reporting. The number and mix of representatives assigned to an account depends on the scope of work.

All of our account teams have access to our agency “experts,” colleagues who have in-depth knowledge and experience in particular industries and communications activities such as investor relations, industry analyst relations, crisis management and speakers programs. In addition, Lois Paul acts as a high-value resource and sage advisor for all agency accounts. She often works with LP&P teams or directly with CEOs and senior management at client companies for ad hoc strategic counsel or in advance of important press meetings or strategic initiatives.