Choosing a PR agency is a very important decision. It may seem daunting to find
the right agency match for your industry, objectives and organization in a
timely manner. One process companies commonly use to identify a short list of
agency partners is to issue a Request for Proposal (RFP) document. This RFP
process can act as an initial screening before asking agency teams to present
their ideas during a live in person meeting.
RFP's typically start out with an overview of your organization, market and
upcoming PR goals; the RFP then presents a number of questions an agency should
answer in order to provide you with a better understanding of their capabilities
and expertise. Ultimately, your RFP should be designed to help you identify
agencies that will provide a strategic, high-value partnership to ensure a
successful communications program. Here's a collection of some of the great RFP
questions companies have asked of their agencies in the past. Click the link
below to download this free RFP template and customize it for your needs.
Download Sample RFP
To include Lois Paul & Partners in your agency review please send your RFP
to Rich Wadsworth, Lois Paul & Partners, , phone: (781)
782-5851