Lois Paul & Partners
People at work

Boston Herald to Patriots: Oops, my Bad

Blog Image Thumbnail One of our New England Patriots fanatics sent me an email this morning that said, "I never thought I would see the day when a major local newspaper would put an apology for irresponsible journalism on its front and back page." As I am sure most everyone is aware, the Boston Herald has apologized for the story it ran two days before this...

Leveraging Social Media

Arbor Networks, a provider of security and network management solutions for global business networks, used to pride itself on having a robust news pipeline. In fact, the company achieved three successful quarters in 2006 packed with coverage based on product introductions, research, and survey news. However, in early 2007 the company was facing a sparse pipeline with very little news on the horizon...