As we looked to launch our Pillar Procedure as a treatment for sleep apnea, we positioned public relations as the most significant piece of our overall marketing strategy. LP&P's careful planning and creativity combined with their aggressive approach with the media enabled us to far exceed our company's sales goals – and the momentum continues.
John Foster, SVP Commercial Operations, Restore Medical
LP&P provided our company with the quality and quantity of media exposure that we needed to launch our business to the next level. We're now getting 8-10 calls a day from doctors who wouldn't even talk to us a week before the launch.
Sue Critzer, Chief Executive Officer, Restore Medical
To date, my experience with LP&P has been like no other. Their technical know-how in the medical device arena meant its team members didn't have to wait to be educated: they could begin messaging right away to patients, physicians, and most importantly, the media. From day one, LP&P was implementing solutions to accomplish both our short and long term objectives.
Gary Tegan, VP of Marketing, MedicalCV
LP&P has a great understanding of the healthcare space – and the major issues that are driving the discussions – as well as relationships with the key healthcare media. The LP&P team developed on-target PR programs that enabled BE both to effectively position our executives as healthcare thought leaders and to increase media placements in top publications by more than 70 percent.
Chad Morris, Director, Global Comms, BearingPoint
LP&P has put us on the map with the media, positioning us as a leading pharmaceutical sales and marketing information company. Our LP&P team has worked closely with us to develop a strategy that supports our overall business objectives by cultivating critical relationships, recommending the most effective ways to showcase our expertise, and consistently aiming for quality coverage.
Mike Luby, CEO, TargetRx
LP&P's experience in the pharmaceutical space, expertise in message development and delivery, and key relationships within the trade and business press have been critical to our ability to differentiate ourselves in a highly competitive market. We consistently rely on our LP&P team for input on a range of marketing initiatives and consider them a true extension of our own internal marketing department.
Lineene Krasnow, VP of Marketing, Medidata