With medical advances being made at an unprecedented rate, consumers and physicians alike need clear, concise information to make informed decisions. At the same time, bringing new medical discoveries to market is extremely challenging for companies because the process is marked with regulatory red tape and rising healthcare costs. To address this challenge, life sciences companies need strategic communications to successfully translate and promote new medical advances for the general public to reach the consumers and physicians that matter most.

LP&P’s dedicated Life Sciences practice comprises a seasoned ten-person team of experts with deep knowledge of the healthcare industry and its trends and issues. Our Life Sciences team develops comprehensive communications programs and leads results-driven media campaigns to secure the right story in the right place. The team has established relationships with top-tier media and possesses expertise across a broad range of health areas, including men’s and women’s health, clinical trials, drug development, FDA regulations, HIPAA compliance, social health issues and serious health conditions.

LP&P’s Life Sciences team has worked with health organizations and medical device companies of all sizes, including companies such as Clinsoft (acquired by PhaseForward), Medidata, Gynecare, InControl, Xpogen, Galt Associates and Andonian Cryogenics. Most recently, LP&P successfully launched Restore Medical’s Pillar Procedure, which received high-profile visibility in outlets such as Good Morning America, Wall Street Journal, CNN Headline News, Reuters, Bloomberg and iVillage. As a result, Restore Medical achieved all-time record sales for the month following the launch – 50% of which was through new physicians.

Melissa Zipin, along with Christine Simeone and Rick McLaughlin, leads the Life Sciences team. Melissa has more than 10 years of experience in medical device, health technology and consumer technology public relations. Melissa’s experience includes launching medical device and health technology companies as well as creating PR programs specifically designed for patient recruitment, physician and consumer awareness, or company repositioning. In addition, Melissa has established relationships with key medical producers and editors at influential consumer-oriented media outlets including The Today Show, Good Morning America, CNN, Reader’s Digest and Reuters Heath.

 

Medical Devices

The Life Science team’s “Ready, Set, Go” approach makes us prepared, agile and ready to lead the charge for whatever communications campaign is at hand, whether it’s launching a new medical device, coordinating all of the necessary elements of a launch, tailoring messaging to reach the right audience or driving physician and patient awareness and patient recruitment.

Our full range of services include:

• Creating compelling media kits targeted to medical, business, patient and physician audiences
• Developing and executing news media campaigns and product launches
• Pitching and securing ongoing feature story placement
• Developing and refining messaging
• Implementing physician and patient reference programs
• Conducting media training/spokesperson preparation
• Coordinating video news release (VNR) development
• Coordinating satellite media and radio tours
• Leading the development of North American Precis Syndicate (NAPS) articles

 

Health Technology

LP&P blends its years of experience in high technology public relations with its understanding of the issues and challenges facing the healthcare industry today to provide creative, impactful public relations counsel and services to companies in the health technology space. Our understanding of the trends and concerns in both industries allows us to develop successful communications initiatives in the health information technology, pharmaceutical and biotechnology markets, as well as with companies that have a strong vertical focus on healthcare.

Our full range of services include:

• Developing/refining messages and positioning
• Launching products
• Pitching and securing ongoing feature story placement
• Driving impactful news campaigns
• Placing and writing bylined articles
• Developing speaking and award abstracts
• Leading analyst relations efforts
• Qualifying customers as press references
• Supporting event planning/hosting

 

For more information please email , Vice President of Life Sciences.