Choosing a PR agency is a very important decision.  It may seem daunting to find the right agency match for your industry, objectives and organization in a timely manner. One process companies commonly use to identify a short list of agency partners is to issue a Request for Proposal (RFP) document. This RFP process can act as an initial screening before asking agency teams to present their ideas during a live in person meeting. 

RFP's typically start out with an overview of your organization, market and upcoming PR goals; the RFP then presents a number of questions an agency should answer in order to provide you with a better understanding of their capabilities and expertise. Ultimately, your RFP should be designed to help you identify agencies that will provide a strategic, high-value partnership to ensure a successful communications program. Here's a collection of some of the great RFP questions companies have asked of their agencies in the past.

Click here to Download the Sample RFP

To include Lois Paul & Partners in your agency review please send your RFP to Rich Wadsworth, Lois Paul & Partners, , phone: (781) 782-5851