Lois Paul & Partners offers a full range of strategic public relations services to a broad scope of high-tech and life sciences companies. We provide clients with an ongoing mix of programs based on their needs, marketing agendas, budget and timeframe. We regularly monitor, measure and modify our services to ensure that they meet client objectives and maximize our clients’ PR investment. Key offerings include:
Strategic Counsel, Positioning and Message Development – LP&P’s senior staff brings a wealth of diverse marketing and communications experience and industry knowledge to clients with their strategic counsel. Solid, aggressive and competitive positioning is the foundation upon which LP&P executes effective, strategic public relations programs. We work with our clients to help them establish, or refine, an overall market vision and strategy that ties into their achievable business goals and long-term marketing objectives. By working with clients to develop compelling anchor point messages and positioning, LP&P puts clients in a better position to get their message across to reporters, resonate with target audiences, counter competitive threats and create leadership positions quickly.
Business Press -- LP&P offers a relentlessly proactive and creative business press initiative that is raising awareness for our clients in the majority media including Barron's, BusinessWeek, CNBC, Fortune, Forbes, Time, The Economist, USA Today, and Wall Street Journal. We collaborate with clients to establish a solid business media strategy that offers fresh insight, connects with timely industry issues and uncovers compelling proof points that resonate with audiences. Our team leverages long-standing relationships with top business media to cultivate introductions and open ongoing dialogs for clients. We carefully craft hard-hitting themes and tailored, diverse story angles that are tuned into the current business environment. Our account teams continually seek timely opportunities and supporting validation to get those stories published in the business media that will have the most impact for our clients.
News Programs – LP&P helps clients make the most of their news and announcements by strategically planning news, customizing it to the right media targets for on-message coverage, and driving results-oriented campaigns. LP&P’s account teams have strong writing skills to make press materials concise and compelling. They devise creative strategies for presenting information to achieve objectives and garner coverage. Our editorial services include writing and distributing press releases as well as writing, producing and maintaining a hard copy and electronic version of all press kit materials.
Media Relations – With expertise based on long-standing media relationships, LP&P acts as an integral link between clients and members of the press and media. LP&P account teams understand reporter preferences and deadlines as well as each media outlet’s definition of “news” so that we can get them what they need fast for coverage. As part of our media relations services, LP&P proactively pitches, pursues and responds to articles and editorial opportunities to ensure that clients are aware and included in the articles that are important to them. We proactively pitch feature articles for clients and offer “rapid response” initiatives that quickly associate our client’s perspective with critical issues in the news. We also create and maintain editorial calendar and contact list databases and schedule and facilitate meetings between clients and the media.
Social Media – Social media no longer is a phenomenon. The
extent to which it is changing how companies can communicate and engage their communities
of customers and partners is well chronicled. Because social media represents a
range of technologies and practices available to people to share opinions and experiences
with each other, LP&P believes the way it should be leveraged varies by client.
LP&P's approach to social media is rooted in our core value proposition of tying
public relations efforts closely to our clients' business goals and objectives.
As part of this, we believe that social media always should be approached
in an integrated fashion with traditional public relations, and done with the same
level of integrity and transparency that always have been a critical aspect to our
business. As part of our social media services, LP&P provides guidance and counsel
to clients on ways to better understand, evaluate and employ applications and technologies
such as blogs and video blogs, podcasts, social news, wikis and others to gain greater
awareness, reach audiences more effectively, and build an image of leadership in
their communities.
Industry Analyst Relations – LP&P leverages its long-standing relationships with industry analysts on behalf of our clients. We proactively engage analysts in ongoing dialogues to get feedback on a client’s business strategy and key messages as well as communicate our clients’ industry insights and perspectives. We maintain targeted lists of analysts, keep them updated on client news, and schedule and monitor meetings between them and our clients. By informing analysts and understanding their viewpoints, LP&P helps clients utilize analysts as influential third-party sources to validate a client’s position in the market and help positively shape media perceptions.
Launches and Tours – LP&P’s corporate and product launch services help clients establish effective, strategic positioning and maximum public relations impact for their company, products and services. LP&P works with clients to identify the most compelling news elements and maps positioning to the appropriate consumer, business or technology targets for “on-message” coverage that furthers business objectives. LP&P ensures new companies gain immediate presence and recognition and helps established companies reposition themselves to adapt to new challenges and changing markets. Our launch programs range from: targeted meetings to gain influencer support; to traditional press tours to spread awareness; to large public events with thousands of attendees.
Media Training and Spokesperson Preparation – As part of our ongoing services, LP&P provides spokesperson preparation for any press interactions. We give our clients the benefit of knowing as much as they can about reporters and offer pointers for the interview beforehand to facilitate a successful outcome. We also provide more in-depth media training for clients to better articulate key messages, prepare for difficult interviews or amplify marketing strategy points. Founder Lois Paul offers a unique training that elevates key spokespeople to sought-after media resources for stories and “good quotes.” In her customized, hands-on training, Lois shows executives effective strategies for building a compelling story, handling negative situations and establishing long-lasting credibility with the media.
Product Review and Awards Program – LP&P helps clients to achieve positive product reviews and win industry awards to fuel customer interest, validate the strength of products and establish category leadership. We have a successful track record of winning product reviews, “Editor’s Choice” awards and “Product of the Year” awards for clients. LP&P has an aggressive “Win All Reviews” mindset and we manage the entire review process carefully for clients to maximize chances of winning. From the outset, we work with reviewers, offer to help build the initial checklist and develop reviewer’s guides for them to use. Throughout the process, LP&P keeps in close contact with reviewers and testing labs to understand how the review is going and to resolve any potential problems quickly to facilitate a positive outcome. In addition, LP&P helps package and publicize the positive outcome of reviews to increase awareness and promote leadership for clients.
Speakers Bureau – LP&P secures speaking engagements for clients to elevate key company executives and establish leadership in the market. LP&P helps place clients on the right panels at key vertical shows or secure solo spots at high-profile conferences to reach as many constituencies as possible. Our goal is to get our clients in the “inner circle of spokespeople” that shape the industry and define the issues. As part of that, LP&P’s speakers bureau employs a relationship-building, phased approach to first validate spokespeople as engaging and articulate thought leaders and then proceeds to increasingly obtain higher profile speaking engagements. As part of this service, we research appropriate targets, identify potential speaking and panel opportunities, craft pitches and speaking abstracts, and monitor deadlines to ensure success.
Thought Leadership – LP&P offers thought leadership programs to clients to help establish executives as key commentators on important issues and opportunities for their industries through bylined article placement. Even if a client does not have any particular news to announce on an important industry topic or tangential issue, this program enables them to have a voice in the discussion or debate. Through opinion articles and Q&A placement, LP&P inserts clients into key industry issues. This elevates the awareness of the company overall and establishes its executives as sought-after resources for commentary by the media.
Measurement and Analysis – LP&P offers its clients several different types of qualitative and quantitative measurement and analysis services. We provide competitive analyses for clients to get an accurate assessment of each competitor’s position including the level of visibility and press traction, focus of key messages and value proposition. We also offer perception analyses to gauge how the press and analysts view a client. These services help clients identify leadership opportunities, counter positioning in their industry and identify a baseline to measure future PR efforts. After working with clients for several months, LP&P often does a quantitative and qualitative analysis of press coverage to measure the effectiveness of our PR efforts, show progress areas and general momentum, and ensure that coverage is on-message and on-target.
Specialized Life Sciences Services - LP&P’s dedicated Life Sciences practice offers clients our public relations expertise combined with deep knowledge of the unique needs of the health care industry and its central issues and trends. Our seasoned Life Sciences team has established relationships with top-tier media across a broad range of health areas including men’s and women’s health, clinical trials, drug development, FDA regulations, HIPAA compliance, social health issues and serious health conditions. We deliver strategic communications programs and results-oriented campaigns that successfully educate and inform the general public, consumers and physicians on medical advances. More on Life sciences.